Master thesis is created in order to provide materials for business plan and marketing strategy of sports--recreational complex. Theoretical part deals with the notions marketing, strategic management and marketing management. Last part is focused on process of marketing strategy development. In practical part are developed business conception and marketing strategy with costs estimation. This part is based on market and customer analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197621 |
| Date | January 2013 |
| Creators | Lazar, Michal |
| Contributors | Průša, Přemysl, Kucka, Miroslav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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