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BI nástroje MS Excel 2013 v prostředí internetového obchodu / BI Tools in MS Excel 2013 for eCommerce

This thesis deals with the Microsoft's self-service business intelligence tools and it's used for eCommerce. The main goal of this work is to analyze and design metrics and applications for effective management of eCommerce using PowerPivot and Power View. Metrics are based on balanced scorecard approach and applications are based on MBI reference model. This thesis is supposed to help eCommerce managers and administrators to implement a custom self-service business intelligence solution.
Date January 2013
CreatorsŠleis, Jakub
ContributorsPour, Jan, Šedivá, Zuzana
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
Detected LanguageEnglish

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