This thesis deals with the Microsoft's self-service business intelligence tools and it's used for eCommerce. The main goal of this work is to analyze and design metrics and applications for effective management of eCommerce using PowerPivot and Power View. Metrics are based on balanced scorecard approach and applications are based on MBI reference model. This thesis is supposed to help eCommerce managers and administrators to implement a custom self-service business intelligence solution.
|Contributors||Pour, Jan, Šedivá, Zuzana|
|Publisher||Vysoká škola ekonomická v Praze|
|Source Sets||Czech ETDs|
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