The main goal of this master's thesis is to analyze methodology of sports event management followed by comprehensive description and its application on conducted sporting event (NOAH Golf Tournament) for corporate purpose based on analysis of the various economic, marketing and managerial aspects. Part of the paper is demonstration of growing importance of golf in China including market research.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:199239 |
| Date | January 2012 |
| Creators | Bajus, Samuel |
| Contributors | Kotáb, Jiří, Kuchár, Róbert |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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