The aim of this thesis is to introduce the brand Axe, to describe it`s characteristics and marketing communication. The thesis is divided into 4 parts - 2 theoretic and 2 practical.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201585 |
| Date | January 2014 |
| Creators | Kadlec, Michal |
| Contributors | Mikeš, Jiří, Špryňar, Jaroslav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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