This Master thesis deals with a topic of Corporate Social Responsibility as a part of a corporate strategy. In the theoretical part a CSR concept with implementation process is explained. The practical part is focused on Thimm Packaging. For evaluation of Thimm Social Responsibility the EFQM method modified for the CSR is used and a questionnaire survey is applied. The aim of this work is to evaluate TSR and to propose options for improvement of company social strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201785 |
| Date | January 2014 |
| Creators | Smetanová, Jitka |
| Contributors | Lhotáková, Markéta, Olšanová, Květa |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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