Nowadays, the term of communication includes many types of information sharing and the efficiency of this process is the art of understanding the individual components of the communication process and the proper use of communication tools. It is necessary to be aware of the change of the current people thinking which differs considerably from the previous generations and it relates to the change of communication channels and means of communication. Former thinking of people was based on a set order, while the world today is disorganized and complex. Formerly, there was a finite number of elements that interacted with each other, but there is an unlimited number of elements in a large interconnected style nowadays. There were predictable conditions in the past but there is a high degree of unpredictability today. It is more than obvious that mankind made a big step since the end of World War II and multinational corporations, organizations and associations have a greater influence than the government itself. It is just a matter of discussion to which extent the world will be interconnected in future and how people thinking and communication shift in the coming decades. The subject matter of this thesis is the way of internal communication and used internal tools, especially the analysis of the channels of communication across generations, the effectiveness of communication processes and ways of using nowadays. In the theoretical part, I would like to investigate a change in human thinking (according to research by the Canadian professor Don Tapscott), the differences between the baby boomers, X, Y and new generation Z. My used sources are the websites on social marketing and also the research of magazine Forbes about the youngest generation Z. Besides the change in thinking and different effects on different generational groups I examine specific communication tools of these groups and progress in this area. I draw current and also new challenges arising from the global communication based on resources from United Nations´ official publications and the World Internet Statistics. Furthermore, I am focusing on the internal communication tools and social media. Internal communications is still relatively marginalized in the Czech Republic. Few people realize how great power is hidden within communication and how it can affect not only the atmosphere and relationships in the workplace but also the actual results of the organization. For this reason I chose internal communication as a subject of research in the practical part. The empirical part of this thesis focuses on internal communication among students of the Faculty of international relations of the University of Economics in Prague and the leadership, which share information to the students. I will focus on the online student portal ISIS, intranet, personal approach of teachers and on social media of this Faculty. I evaluate the use of the channels and subsequent effectiveness of communication channels. Based on the results of the survey I will evaluate the hypothesis which presuppose different use and functionality of communication channels. My goal is to assess the selected communication channels based on the results of this research, compare them, evaluate the efficiency and in case of weaknesses suggest possible solutions to improve the situation. Hypothesis I: Tools of Internal communication such as ISIS, website and internet are used effectively by students and students receive through them properly and in a time all relevant information, news and documents to study. Hypothesis II. Personal approach of teachers and officials helps in solving students matters. Hypothesis III. The most helpful tools in sharing information and materials is now moreless social medium facebook than the official networks of the University.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:203750 |
| Date | January 2014 |
| Creators | Růžičková, Barbora |
| Contributors | Zadražilová, Dana, Kubálek, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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