Main goal of this master thesis is analysis of success factors of companies applied to the company Gumotex a.s. The analysis of success factors will be based on INFA methodology. With this methodology I will identify main factors influencing performance of the company Gumotex. I will continue with finding main competitiveness drivers of this company, which influence above mentioned factors influencing company performance. Next step of my analysis will be prediction of these competitiveness drivers and calculation of their impact on company´s future performance. Results of my analysis will be summed up in the conclusion - what are the most important success factors and competitiveness ´drivers of the company Gumotex, and results of prediction of future performance done by prediction of its competitiveness drivers and knowledge of influence of these drivers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:205643 |
| Date | January 2015 |
| Creators | Kuklínek, Jan |
| Contributors | Neumaierová, Inka, Špička, Jindřich |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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