The graduation thesis was elaborated on TOP Dům company and it is separated into two basic parts analytic and proposed. The company analysis was directed especially on marketing. There are showed problems that have been necessity corrected. I propose a solution of these problems in the second part. There are showed a strong points of company and a potencial utilization of market at the deficiency elimination of firm and threats that may it influence on.
|Sekanina, Ignác, Petráš, Jiří
|Vysoké učení technické v Brně. Fakulta podnikatelská
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