This master’s thesis deal with proposal of activities improving competitiveness of company M-soft. This company is engaged in internet services and sales computer technology. Thesis examines the company, analyses environment of firm and marketing mix and proposes useful activities improving competitiveness of company witch will have exercise for her next development.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222633 |
| Date | January 2010 |
| Creators | Havlíčková, Romana |
| Contributors | Fiala, Roman, Fiala, Roman, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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