The aim of this thesis is to draw up a detailed analysis of a business plan to build retail brand store with Apple products. The analytical part of this thesis is devoted to the selected market and to the conditions to build official Apple store. Processed business plan is based on real data, questionnaire and expert´s experiences in the field and try to determine the success of the business as precisely as possible. The financial plan includes necessary expenses and planned profits which shows in two versions what conditions must be done to achieve a profit.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222697 |
| Date | January 2010 |
| Creators | Viktorin, Ondřej |
| Contributors | Trunečková, Markéta, Koleňák, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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