This master’s thesis deals with the proposal of a marketing strategy. The part of this thesis is an external and an internal analyse. The proposal part contains the summary of steps how to reach the possible development of the business activities.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222766 |
| Date | January 2010 |
| Creators | Macková, Jana |
| Contributors | Macek, Jan, Macek, Jan, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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