The present thesis focuses on a competitive strategy draft for the purposes of a small business. The thesis is divided into three main parts. The first part comprises theoretical assumptions, by the means of which the current state of the business, under external as well as internal circumstances, is analyzed in the second part. The last part is aimed at setting goals and the strategy aimed at reaching them.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223188 |
| Date | January 2011 |
| Creators | Venerová, Lenka |
| Contributors | Pytlíček, Michal, Bartes, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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