The theoretical part of this thesis describes the structure of organizational culture, organizational values, typology of organizational culture, the importance of organizational culture and its functions, sources of organizational culture and relation between organizational culture and corporate strategy. Based on these concepts, it defines the desired organizational culture and ways of achieving it. The practical part deals with organizational culture in a part of a chosen company. The goal of this thesis was to analyse organizational culture in this company division, identify its lacks and suggest solutions leading to desired culture type supporting an efficient functioning of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223470 |
| Date | January 2012 |
| Creators | Paroulková, Eliška |
| Contributors | Dunajská, Alena, Černohorská, Lenka |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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