This master´s thesis focuses on the proposal of new communication mix for the Microbrewery Jesenik company. The goal is to improve the promotional behaviour of the company throught critical analysis of existing marketing communication. Effort has been taken to quickly remove existing shortcomings of the current communication mix.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223565 |
| Date | January 2012 |
| Creators | Sigmundová, Lenka |
| Contributors | Měřínský, Aleš, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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