The aim of this work is to create a concept that should strenghthen competitiveness of the company based on analyses of microeconimic and macroeconomic elements. This work further deals with evaluation of the current situation of company Brewery Černá Hora a.s. in the world of small and average breweries. Theoretical part describes knowledge about competitiveness and its strengthening. In practical part are these knowledge put in use. This work examines competitiveness of the company based on analysis of microeconimic and macroeconomic elements. Outputs from these analyses are used to create a concept, that should help the company increase the competitiveness.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223702 |
| Date | January 2012 |
| Creators | Mirvaldová, Martina |
| Contributors | Meluzínová, Kateřina, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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