The diploma thesis focuses on specification of the role of information strategy within the global business strategy. It further deals with meaning of the notion information strategy. By internal and external analysis used in thesis, conditions of successful application of information strategy are evaluated within analyzed firm. Primary objective of the thesis is to propose implementation of information strategy in the selected firm.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223901 |
Date | January 2013 |
Creators | Lacika, Tomáš |
Contributors | Bernátová, Lucia, Koch, Miloš |
Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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