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Informační strategie firmy / Corporate Information Strategy

The diploma thesis focuses on specification of the role of information strategy within the global business strategy. It further deals with meaning of the notion information strategy. By internal and external analysis used in thesis, conditions of successful application of information strategy are evaluated within analyzed firm. Primary objective of the thesis is to propose implementation of information strategy in the selected firm.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223901
Date January 2013
CreatorsLacika, Tomáš
ContributorsBernátová, Lucia, Koch, Miloš
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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