The subject of this thesis is the elaboration of a complete business plan for a new guest house. The work is divided into two parts. The first part deals with theoretical solutions needed for a new business in the hotel industry. The theoretical part is followed by a practical part, which is processed in several types of analyzes designed to identify the company itself and its competition. Analysis also serves as a source of information to create a business plan of the new guest house, which will be able to succeed in competitive challenges and become a thriving enterprise.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224147 |
| Date | January 2013 |
| Creators | Opluštilová, Iveta |
| Contributors | Kotuč, Michal, Koleňák, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0024 seconds