Thesis is focused on evaluating the performance of using the Balanced Scorecard. The theoretical part describes the basis of performance measurement, Balanced Scorecard method and the procedure for implementation. The analytical part is based on the theoretical findings from the first part of the situation and analysis of financial ratios, strategic analysis and subsequent drawing up the proposal for implementation of Balanced Scorecard in a particular society.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224344 |
| Date | January 2014 |
| Creators | Neuwirth, Pavel |
| Contributors | Ing.Lumír Blažek, Kocmanová, Alena |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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