The aim of this diploma thesis is to create a corporate strategy of a company, which will lead to a new definition of SBUs and provide us with main direction for business strategy of each SBU. The thesis consists of theoretical knowledge of the subject related to strategy and strategy analysis of current position of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224591 |
| Date | January 2014 |
| Creators | Hebron, David |
| Contributors | Pařil, Vilem, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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