The thesis titled Development of competitiveness of company is focused on the current situation of Ford CARent, a.s. This company is compared to competing firms in the city of Brno. The thesis is divided into three parts. The first part is devoted to the theoretical bases, the second part focuses on the analysis of company and the environment of the company and the last part is devoted to proposals that are designed to strengthen the company´s competitiveness.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224593 |
| Date | January 2014 |
| Creators | Kosičková, Jana |
| Contributors | Krupicová, Dana, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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