Diploma thesis describes the use of social media in marketing communication. Defines the extent of their efficient use and establishes procedures that can achieve maximum efficiency of communication to the market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224877 |
| Date | January 2015 |
| Creators | Nejedlý, Roman |
| Contributors | Prek, Tomáš, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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