The thesis deals with a decision making support in CRM systems. The goal of this thesis was to design a module for decision making support in the CRM system using Pentaho analysis tools. The theoretical part contains a description of the data warehousing and data mining with a focus on analytic operations and decision making support. It also contains brief description of CRM systems and possible application of decision making support in these systems. The practical part deals with the description of architecture of CRM system CRMminer and describes the decision making support module in this system.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:235527 |
| Date | January 2011 |
| Creators | Filus, Michal |
| Contributors | Očenášek, Pavel, Jirák, Ota |
| Publisher | Vysoké učení technické v Brně. Fakulta informačních technologií |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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