This thesis defines the theoretical basis essential for building a business plan and simultaneously encompasses the building of a real business plan, which will be focused on the creation of a new company - KK-TECH s.r.o., which will offer complex cleaning services. The key aspect of the thesis is market analysis, which the company will enter, and a marketing and financial plan. I will use primarily data, which have been obtained while studying, and also data, which have been obtained thanks to working in said field.
|Contributors||Navrátil, Jaroslav, Rompotl, Jaroslav|
|Publisher||Vysoké učení technické v Brně. Fakulta podnikatelská|
|Source Sets||Czech ETDs|
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