This diploma thesis deals with a type of a project management of marketing activities in a company, where agile methods are used for development of its software product. The theoretical part describes specifications of traditional and agile methods, their comparison, a profound description of the Scrum method and the use of agile methods for marketing activities. In the following part, there is issued an analysis of the current situation in the company oriented to marketing department and possible solutions of discovered problems are suggested there.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241589 |
| Date | January 2016 |
| Creators | Sedlařík, Peter |
| Contributors | Němec, Zbyšek, Smolíková, Lenka |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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