The thesis is divided into two main parts. The first part is focusing to theoretical bases of work, it is a brief introduction to business performance and utilization of modern indicators to measure it with an emphasis on benchmarking. In second part, we deal with the practical application of information acquired and that a specific enterprise. It is an analysis of the current situation with companies in the same field of business. With the help of financial analysis, SWOT matrix identify the strengths and weaknesses of the company. The most important part is devoted to benchmarking based on publicly available data from the financial statements. For these purposes, I especially enjoyed the information from the available statement. Based on the information they are designed adequate opportunities in improving and recommendations for evaluating enterprise.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241614 |
| Date | January 2016 |
| Creators | Hrdličková, Lenka |
| Contributors | Ing.Radek Vondráček, Kocmanová, Alena |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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