The main objective of this work was to characterize the benefits of functional foods on human health and formulate effective procedure for the implementation of the regional market for food use marketing mix. The thesis was carried out a survey, whose task was to analyze consumers' awareness of functional foods and their preferences in terms of individual marketing mix. Based on this information, was subsequently formulated recommendations to manufacturers that these foods are introduced to the market as new products.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:251936 |
| Date | January 2016 |
| Creators | ARDOLFOVÁ, Helena |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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