The thesis “Strategy for developing collaboration with strong individual donors” examines possibilities of successful collaboration of art projects and strong individual donors. An individual donor is a person with own needs and motives which drive his or her decisions and actions. Motivation is therefore the principal framework of this paper. In the first part, the author focuses on obtaining insight into the theory of motivation, which forms an essential basis for the activation of actions and decisions. The result is a typology which can be applied in the analysis of needs and motives of donors.
A strategic management toolbox and strategic planning process enable active management of motivation. Another part of the thesis examines how strategic management and planning tools allow for studying the needs and addressing them in an effective manner. The author directs his attention mainly at the mission and vision of the organisation, strategic goals and the way of their achievement.
The study of sources of theory and practice culminates with the postulation of hypotheses which the author proceeds to test in practice. The author analyses the motivation of donors for collaborating with art projects; readiness of these projects to negotiate with donors; and their capacity to deploy strategic management tools to successfully negotiate and develop the relationship. The work presents a set of case studies whose purpose is to describe the status quo and test how an agent, who combines knowledge of art projects and donors, influences the process of preparation and negotiation with donors.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:253797 |
| Date | January 2016 |
| Creators | Hudeček, Martin |
| Contributors | PROKOP, Petr, KEJKRTOVÁ MĚŘIČKOVÁ, Eva |
| Publisher | Akademie múzických umění v Praze.Divadelní fakulta. Knihovna |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0024 seconds