The thesis is focused on the evaluation of preferences
in organic foods consumption in the Czech Republic.
The theoretical part summarizes the insights from
the literature concerning the issue. The thesis monitors in detail the production and consumption of organic foods and it maps the market environment. In the practical part were expressed hypotheses which using the questionnaire were confirmed or refuted. They have been also identified preferences of consumer groups of organic foods, which were then analyzed and evaluated. There were performed determinations of prices of selected organic foods in individual retail chains and their subsequent comparison with normal foods.The results of this research may be helpful for new entrants in terms of the market operators to assist them in deciding on which market segment or product to concentrate.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:259408 |
| Date | January 2016 |
| Creators | Houšková, Alice |
| Contributors | Hlavsa, Tomáš, Michal, Michal |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.1689 seconds