The thesis "Strategic analysis of the selected company" follows up comparison of the theoretical evidence and recommendations of solutions in the enterprise. The aim is to assess the strategic focus of the company AL Invest Břidličná, Inc., a division of Tapa Tabor, and the suggestion of changes to the current strategy. The work is divided into two parts, the theoretical and the practical.
The theoretical part presents the literary references relating to the issue. There are recounted, for example, the theoretical knowledge of strategic management, strategic analysis, internal and external environment of the company and starting appropriate choice of strategy.
In the practical part is briefly described the history of the company, its business activity, personnel policy, technological development, relationship to the environment, research and development and strategic direction of the company. There is also a stakeholder analysis of enterprise and analysis of internal and external environment.
There are certain recommendations and suggestions coming from the theoretical knowledge and practical experience.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:260187 |
| Date | January 2016 |
| Creators | Štrudl, Jiří |
| Contributors | Pánek, Pavel, Lenka, Lenka |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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