This thesis deals with the strategic management of a small business P, a laundry firm, which provides washing and dry cleaning services for a diverse range of customers in its surrounding area.
The aim of this study is to propose a new strategy for the company that fulfills its vision for the necessary upgrading of obsolete technologies, along with the expansion of business capacity, while maintaining respect for the environment.
This research presents the theoretical background of strategic management, describes its structure as well as the frequently used analytical methods.
The practical part presents an analysis of the chosen company using the chosen methods, while the results showcase the most suitable variant for a new strategy based on the drawn synthesis. The new proposal represents a reorganization of the firm through obtaining a large capacity washing tunnel whose technology reduces water consumption significantly, and reduces the energy consumption overall.
In response to the challenge of using modern methods, the Blue Ocean Strategy was evaluated as a possible technique.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:260225 |
| Date | January 2016 |
| Creators | Qubaiová, Jana |
| Contributors | Štůsek, Jaromír, Zdeněk, Zdeněk |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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