The main theme of this bachelor thesis is the marketing use of social networks. In the research section the term social network is defined, followed by a brief history of website social networks and a description of czech and world most famous ones. Then the term of marketing and its use is clarified, online marketing and the use of social networks in company promotion. The practical section of this bachelor thesis is aimed at a particular company. It defines its Marketplace and evaluates the use of social networks as a part of marketing. Also the point of view of the social networks users towards the marketing use is showed by means of a questionnaire and the options of use of derived findings and other analysis, served for the publicizing companies at social networks, are stated.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:260306 |
| Date | January 2016 |
| Creators | Formánek, Martin |
| Contributors | Lohr, Václav, Zdeněk, Zdeněk |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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