Diploma thesis Strategic management company deals with the issue of the strategic management of the company DNA Energie spol. s r.o. which is operates in area of reactive energy compensation. The primary objective of the diploma thesis is to design an appropriate strategy that would improve the market position and the economic result of the company.
There is literary research in the first part of diploma thesis which deals with the issue of strategic management. There are internal and external environment analysis described. These analysis are applied in the practical part of the thesis.
Practical part deals with characteristics of the company and further analysis of the internal and external environment are drawn up there. The results of these analyses were carried out in SWOT analysis which helped to design various strategic alternatives.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:260838 |
| Date | January 2016 |
| Creators | Vokřálová, Markéta |
| Contributors | Štůsek, Jaromír, Ladislav , Ladislav |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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