This diploma thesis deals with social media, specifically with what influence they have on an individual´s decision making while choosing a university. There are 87 universities in the Czech Republic, each of them offers unique study programmes and each one is specific, nevertheless, if they are divided according to subject-matter focus, for instance divided only into universities focused on the study of economy, it is difficult to differentiate which one will be the best choice for a possible student. For the purposes of this diploma thesis, University of South Bohemia has been chosen, and Czech University of Life Sciences Prague has been chosen for the purposes of comparison. The main goal may be specified as an analysis of social media influence during the choice of a university, and to design some useful recommendations based on the results. Other goals of this thesis are: - To find out how universities use social media, - To find out how students get involved in social media happenings. The results for this thesis will be obtained on the basis of a marketing research via a questionnaire survey among the students of the University of South Bohemia and of the Czech University of Life Sciences in Prague. Based on these results an analysis and a comparison will be carried out, finding out how strongly social media influences students when choosing a university, whether students themselves participate in social media happenings and what else may be improved by the universities.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:261071 |
| Date | January 2016 |
| Creators | BAUEROVÁ, Milada |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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