This master thesis deals with the unique idea of sharing vehicles called car sharing. Thesis is divided into two parts, theoretical and practical. Theoretical part describes the basic concept of car sharing as a concept of a new development of a lifestyle spread around the world. Car sharing is described as a source of new ecological and convenient way of transport. This paper looks at the history behind the carsharing, car sharing organizations model as part of different forms of carsharing, as well as benefits and environmental effects that are associated with this revelation. It describes a view of this concept in different countries in Europe and in the US. Focus is then made on the situation in Czech republic, more specifically on the first carsharing company Autonapul on the czech market. Practical part emphasizes carsharing situation in Czech republic, providing list of different car companies on the market. It looks at situation in the capital city, Prague, and suggests the new marketing strategy for the oldest company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262323 |
| Date | January 2015 |
| Creators | Husnajová, Nicol |
| Contributors | Král, Petr, Zlatić, Marija |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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