In this thesis I focus on Emirates Airlines, in particular by identifying key factors that led to the acquisition of the current position in the global aviation market. Till the foundation of Emirates Airlines the aviation industry in this region practically did not exist, and therefore it was not too interesting market in general. Using the research of case study at the thesis, I first examined how and why the airline was founded and subsequently described the uniqueness of this particular case. Partial aims are to answer the research questions and confirm or refute the initial hypothesis. In conclusion, I summarized all the key factors and assess their uniqueness and potential limitations when applied to similar cases in the aviation sector.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264049 |
| Date | January 2015 |
| Creators | Berger, Vít |
| Contributors | Král, Petr, Bockstefel, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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