This thesis focuses on strategic analysis of the company Adventure World s. r. o. operating escape games in Prague. The goal of the thesis is to suggest strategic recommendations for further company development. The theoretical part deals with defining basic terminology and describing process of strategy formulation. In the practical part analytical tools described earlier are applied to analysis. In order to analyze external environment, the PEST framework is used. To illustrate the industry environment, 5 competitive forces analysis, map of strategic groups is used. In examining the internal firms conditions, the strategic resources and capabilities are identified through the value chain framework. Analyses findings are summarized in SWOT matrix, then strategy alternatives are generated. In conclusion, the author suggests the wording of the organization mission and updated vision, strategic goals, then author specifies actions, that are meant to fulfill those goals.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264361 |
| Date | January 2016 |
| Creators | Armenov, Roman |
| Contributors | Kubíček, Aleš, Machek, Ondřej |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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