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Marketing v hudebním průmyslu se zaměřením na elektronickou taneční hudbu / Marketing in music industry with focus on electronic dance music

The purpose of this thesis is to describe, analyze and compare traditional and new marketing tools of music industry, focusing on distribution and promotion, and demonstrate through an example of succes of electronic dance music in recent years that digital era and internet development have significant influence on mujsic marketing. Based on analysis and primary research reveal basic segments of listeners and recommend a mix of tools for a starting artist.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264408
Date January 2014
CreatorsŠpak, Richard
ContributorsKoudelka, Jan
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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