The master thesis is dedicated to the use of innovation management in small and medium-sized enterprises. The theoretical part contains explanation of terms related to the innovation management, inventions, innovations, classification of innovations, measurement and effectivity of innovations. According to the opinions of many authors, the company that does not innovate is doomed to fail. That is why the often-used motto of companies is "Innovate or die". The chosen company which does not want to be named is described in the practical part. The enterprise is an important printing company with more than 20 years-long history. The aim of the master thesis is to describe and evaluated the realized innovation of the company. The output of the thesis contains plan of the processing map of the innovation, evaluation of the innovation by innovation index KLII and creation of the innovation benefits pyramid. The results of the thesis may contribute to lower costs of realization of future innovations, strengthening of the vision of the company and an increase of competitiveness.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:317605 |
| Date | January 2017 |
| Creators | LACINOVÁ, Kristýna |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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