This thesis focuses on the analysis of the current situation of the selected hotel and it determines proposals for marketing mix changes based on analysis. When processing an overall analysis of the company on the basis of theoretical knowledge. The basis for drawing up its own proposals for changes in the marketing mix is the knowledge gained from the underlying analyses.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:318293 |
| Date | January 2017 |
| Creators | Šimíčková, Anna |
| Contributors | Zejda, Vladimír, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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