This diploma thesis proposes a design on improvement of the level of current marketing mix in a selected bussines. First part is devoted to marketing theoretical knowledge describing its individual tools. Second part is practical and it focuses on analysing the current marketing mix, internal and external environment of the bussines. In the conclusion, a proposal of possible improvement of the marketing mix is drawn based on the analytical part.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:318612 |
| Date | January 2017 |
| Creators | Bujáková, Veronika |
| Contributors | Kovář, Pavel, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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