This diploma thesis deals with the use of Competitive Intelligence methods in the case of a particular company. The aim of the thesis is to improve the current process of obtaining information about competition and its use in strategic decision making of the company management using CI methods. The first part of the thesis analyzes the current situation of XYZ Company and defines the problem for the subsequent solution. The next part deals with general theoretical assumptions and introduction of different methods and approaches to solution. Then follows the application part of the work in which it applies the selected Competitive Intelligence method to the needs of the company. In conclusion, the final proposal for the solution of the problem is evaluated and there are presented the benefits that this implementation brought to the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319465 |
| Date | January 2017 |
| Creators | Zalabová, Annemarie |
| Contributors | Rompotl, Jaroslav, Bartes, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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