Abstract Title: Typology of Prague Fitness Center's Clients Goals: The main target of thesis is creating specify typology of prague fitness center's clients. Methods: For thesis was used Quantitative marketing research, number of respondent was 1004. In synthetic part, there was applicated latent class analysis. Results: Results from research are presented in the analytical part of the work, verify predetermined hypotheses and are an important source for synthetic part, where we used latent class analysis for individual client's typology. Men's type are student, go-getter and resident. Women's type are managers, hunter and student. Keywords: fitness, segmentation, typology, customer, marketing, marketing research
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:330077 |
| Date | January 2013 |
| Creators | Pešek, Ondřej |
| Contributors | Šíma, Jan, Janák, Vladimír |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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