Title: Brand image of Gill Summary: The purpose of this thesis is to identify the brand image of Gill in the Czech Republic. The aforementioned brand produces marine clothing and sports equipment. Marketing research has been executed using written questionnaires among the Czech sailors. Based on the results of marketing research, possible solutions to improve the brand image will be proposed. Keywords: image, brand, Gill, marketing research, sailing
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:336776 |
| Date | January 2015 |
| Creators | Preibischová, Michaela |
| Contributors | Janák, Vladimír, Vomáčko, Ladislav |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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