Title: Business plan of founding a floorball academy Target of the work: Target of the work is to set up a business plan for founding a floorball academy, which will offer training services for children (summer camp, city camps, special training sessions). The work should bring the answers for essential question about possibility of founding floorball academy in the Czech Republic and show its rentability and sustainability. Methods: During processing the work were used following methods: description, document analysis, interviews with head methodist of Czech Floorball Marek Chlumsky, head coach of Florbal Chodov and founder of Rookie Camp David Podhrasky, representatives of floorball clubs and floorball camps, written inquiries on parents with children in target group for whom would bet he event prepared, Porter five forces analysis, PEST analysis, Results: The results demonstrate real use of business plan. Floorball environment has a large amount of young players, for which there is not a sufficient supply of training services outside the club, although the demand for such type of services yet exists. Keywords: business, competition, analysis, floorball, SWOT, marketing
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:354448 |
| Date | January 2017 |
| Creators | Drahorád, Tadeáš |
| Contributors | Štědroň, Bohumír, Janák, Vladimír |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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