This diploma thesis is dealing with the problem of creating or more preciously with the design of websites practically aiming on Allianz Insurance Company. In a theoretical part there is a brief history of the development of websites and there is also defined the model of successful websites and there is presented the methodology of their creation (with the description of tools and techniques that are usually used). Within mentioned methodology there is a description of the field of User Experience (UX) also with the aspects that are taken into consideration during creating a website. Practical part, which has the form of the case study, is based on defined model and procedure of creating a website. The crucial point of the practical part is a design of website arrangement in a way of wireframe and mockup models. At the end of given thesis, created designs are assessed according to determined hypothesis and to business aims and requirements of given company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:359239 |
| Date | January 2017 |
| Creators | Marek, Libor |
| Contributors | Oškrdal, Václav, Sýkorová, Petra |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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