The goal of this thesis is to create a business plan for a new company that will provide outdoor lasergame and escape game and serves to evaluate a feasibility and functionality of the chosen business idea. The thesis is divided into the theoretical and practical part. In the theoretical part, things related to the business and creating business plan are further described. Following practical part deals with detailed business plan, which is written according to structure mentioned in the theoretical part. The first step was to describe the business opportunity, to present goals, to analyze market, competition and suppliers and to present the marketing and business strategy together with the financial plan. In conclusion, the project is evaluated and will be realized in July 2017.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:360138 |
| Date | January 2017 |
| Creators | Hájek, Jindřich |
| Contributors | Velinov, Emil, Malý, Milan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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