This Master's Thesis aims to analyze the visual communication of Národní památkový ústav, National Monument Institute. The theoretical part deals with the interpretation of corporate identity focusing on corporate design and corporate communication. The second part begins with an analysis of the main and derived elements of the visual communication and continues with a comparison of the elements of the public monument institutions abroad. At the very end the Thesis also includes some recommendations in order to make the whole corporate image of Národní památkový ústav better.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:360359 |
| Date | January 2017 |
| Creators | Sonntágová, Jana |
| Contributors | Horný, Stanislav, Černý, Zbyněk |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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