Title: FC Hradec Kralove football match benefits for spectators Objectives: The object of this work is analysis and descriptions of benefits, resulting from the visit FC Hradec Kralove football games to spectators in the season 2015/2016 and 2016/2017. Finding satisfaction with individual benefits and propose measures that could lead to increase satisfaction and traffic of a home football games FC Hradec Kralove. Methods: observation, electronic survey, written interview, personal interview Results: Proposals and recommendations to increase spectator satisfaction and traffic. Keywords: spectator satisfaction, football, FC Hradec Kralove, marketing research
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:367620 |
| Date | January 2017 |
| Creators | Vaněk, Jiří |
| Contributors | Šíma, Jan, Ruda, Tomáš |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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