This diploma thesis deals with the characteristic of the corporate culture of the chosen enterprise. Specifically, the thesis focuses on the desirable state of the corporate culture. In the methodology, the criterion of desirable functionality of corporate culture is determined according to the cultural dimensions by G. Hofstede. This criterion requires an enterprise to operate on bases of knowledge economy with focus on new innovative approaches and competitiveness. The data was obtained through three conducted investigations. The first two were closest to the questionnaire survey. The first one was called the "Questionnaire - The Power of Corporate Culture" and the other one was called Values Survey Module 2013 (VSM 2013). The third research was quantitative with qualitative elements - Colour Semantic Differential Test. Finally, changes that can help to move to the entirely desirable state of enterprise culture are proposed.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:375970 |
| Date | January 2018 |
| Creators | VODOVÁ, Martina |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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