The diploma thesis deals with the marketing strategy of low cost airlines. The theoretical part describes low cost air transport and also define marketing tools. The practical part is focused on the low cost airline Wizz Air. In practical part of the work is included a questionnaire survey. Based on the findings, were proposed possible marketing improvements for Wizz Air airline.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377983 |
| Date | January 2018 |
| Creators | Chaloupková, Markéta |
| Contributors | Zich, Robert, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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